If you want to build a business that serves you, the numbers need to align with your personal goals.
Too often accountants only focus on the numbers in a business and neglect what the owner wants from it from a lifestyle perspective.
This approach can overwhelm and confuse small business owners as they are left to build a business that is running them ragged.
A business that steals time from their family and damages their relationships.
They end up in a situation that completely contradicts their reason for starting a business in the first place:
To create financial freedom and a life that they love.
Hi, I’m Lynda – the Money Mentalist
Why the Money Mentalist?
Well, I bring both the money and the mindset aspects of running a business into play so I can help you build a business that aligns with what you want in life.
I started my career as an accountant when I was 17. I love numbers, to me they tell a story of your business and your life. I read them like others read novels. I graduated from University with a B.Com. After working for several accounting firms, when I was 7 months pregnant with my daughter (now nearly 33), I began my own practice. I remained in Public Practice until 2010 when I sold my business to return to university to study Psychology.
In the middle of all of this, my marriage ended. Anecdotally, 70-80% of relationships break up because of money and this was true in my situation. I was devastated, and an emotional wreck. Even though I was an accountant, which meant I had a sound knowledge of my own financial situation, that didn’t really help me going through my own breakup. Emotions completely took over. I felt I was completely on my own. I came out the other side servicing $600,000 of debt.
I graduated again this time with a Post Graduate Diploma in Arts (Psych). I continued to specialise in Money Psychology by continuing my training with Professor David Krueger (author of the Book ‘The Secret Language of Money’) and became a certified Money Mentor Coach.
I now provide an accounting service that brings the numbers and the psychology together in my Financial Flow Formula.
This unique formula combines accounting support through a money mindset and relationship lens. It allows you to create a compelling vision for your life and align your business goals with that life. ,